Japan, the paradise of the white shirt...
What strikes you during a trip to Japan is that even within companies there exists an "uniform"...
What strikes you during a trip to Japan is that even within companies there exists an "uniform"...
Indeed, among executives in Japan, the norm to follow is the white shirt and the small black briefcase...
In fact, 95% of executives wear white shirts and black suits... Proof, these few photos taken at a crossroads near Tokyo City Hall...
The bottom line: if you're planning to establish yourself in Japan as a clothing manufacturer, it is essential to conduct a market study to verify what your future customers expect... and if you plan to work in Japan, stock up on white shirts!
Frequently asked questions
The white shirt is in Japan the symbol of sobriety, professionalism, and belonging to the group. In Japanese corporate culture, clothing uniformity reflects respect for collective codes and the effacement of individualism in favor of group harmony.
To work or meet professional partners in Japan, it is advisable to opt for sober and formal attire: dark suit, white shirt, and dress shoes. Overly colorful or casual outfits can be perceived as a lack of seriousness.
Yes, since the government Cool Biz program launched in 2005, Japanese companies have been encouraged in summer to adopt lighter clothing to reduce air conditioning. Some sectors such as tech or creative industries have also relaxed their dress codes.
Yes, if you're traveling to Japan for business, plan for several white shirts, a conservative suit, and impeccable dress shoes. Japanese people place great importance on clothing details, which reflect the respect shown to one's counterparts.
