The Sony Building in Ginza
If you have some spare time during your trip to Japan, we recommend visiting the Sony Building. It's the brand's flagship "concept store," a true technology showcase.
If you have some spare time during your trip to Japan, we recommend visiting the Sony Building.
It's essentially the brand's "concept store," a technology showcase featuring the latest releases in photography, video, computing, CDs, and films.
There are some captivating gadgets on display, such as an MP3 player that moves on its own while emitting light:
And forward-thinking concepts like 3D screens:
While you won't necessarily find exclusive products here, the 5 floors are beautifully designed with thoughtfully staged displays.
You can try out the latest camcorders and digital cameras... current generation models (the same ones you'd find in your favorite electronics retailer or on Amazon).
Worth noting: the top floor features a giant aquarium with free admission (note: if it's crowded when you arrive, ask for a ticket to the next session and return after some shopping or a Kabuki show).
Frequently asked questions
The original Sony Building in Ginza closed its doors in March 2017 after 52 years of operation. A new project, Sony Park, opened on the same site in 2021. Check current hours and activities before your visit.
The Sony Building was located at 5-3-1 Ginza, in the Chuo ward of Tokyo. The nearest subway station is Ginza, served by the Ginza, Hibiya, and Marunouchi lines. Exit A13 takes you directly to the area.
Access to the Sony Building floors was generally free of charge. Only the aquarium on the top floor required a ticket during peak times. The Sony Park that succeeded it also offers free entry, with certain exhibitions or seasonal events available for a fee.
The Sony Building in Ginza spanned 5 floors and showcased the latest Sony products in photography, video, and computing. Visitors could test the latest cameras and camcorders, discover future-forward concepts like 3D screens, and visit a giant aquarium on the top floor.
Ginza is one of Tokyo's most vibrant neighborhoods. After visiting the Sony Building, you can browse luxury shops along Chuo Avenue, catch a Kabuki performance at Kabuki-za, or explore the area's art galleries and restaurants.
